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Tech giant backs marathon app and live tracking for October 2025 race
Real-time sweat analysis tracks hydration status for firefighters during training and emergency response
Wellness franchise deploys iPad-guided sessions to make cold plunge therapy more accessible
Qatar Airways partners with tennis legend to bring patented wellness chamber to market
The UK endurance brand adds hydration support to its popular carb gel formula for just 7% more
The UK startup has moved 3 million cans since launching 18 months ago
Swedish brand adds citrus twist to signature 20-gram protein formula
Canned water brand pushes deeper into nostalgic territory with authentic cereal collaboration
Brand reports 75% sales growth since January as it expands deeper into endurance athletics
Tacx Alpine adds physical elevation changes to NEO trainer ecosystem with 25% grade simulation
San Francisco firm targets 35 early-stage companies focused on human-centered wellness platforms
New Zealand brand adds Cinnamon, Frosted and Caramel to 20-gram protein breakfast formula
