Barebells Launches Lemon Cheesecake Protein Bar at GNC

Barebells has rolled out its newest Lemon Cheesecake Protein Bar exclusively at GNC, marking another flavor expansion for the Swedish protein brand that has built a reputation for dessert-inspired nutrition products.

The 55-gram bar delivers 20 grams of protein alongside what Barebells calls a "sweet and tangy balance" that differentiates it from the company's previous lemon offerings. While the brand has experimented with citrus flavors before through its Lemon Curd Protein Bar and Lemon Cheesecake Soft Protein Bar, this marks the first time the flavor profile has been applied to their flagship protein bar formula.

Each bar contains 8 grams of fat, 18 grams of carbohydrates, and just one gram of sugar while clocking in at 210 calories. The nutritional profile maintains Barebells' approach of delivering substantial protein content without the sugar load typical of many protein bars on the market.

GNC is offering the bars both online and in-store, with a 12-bar box priced at $28.99 through gnc.com. Individual bars are available in retail locations, giving consumers a chance to test the flavor before committing to a full box purchase.

The launch continues Barebells' steady flavor innovation strategy that has helped the brand carve out significant market share in the competitive protein bar space. The company has built its reputation on creating products that taste more like confections than traditional protein supplements, with flavors spanning from White Chocolate Almond to Cookies & Cream.

This GNC exclusive represents another step in Barebells' US market expansion, leveraging one of the country's largest supplement retail chains to introduce new products. The partnership allows the Swedish brand to test consumer response to new flavors through a major distribution network before potentially expanding to other retailers.