Even Hotels Opens Second Miami Property

Even Hotel Miami-Doral has opened its doors to guests, marking IHG's second wellness-focused property in the Miami market as the hospitality industry doubles down on health-conscious travelers.

The 125-room hotel at 10770 NW 25th Street in Sweetwater represents a growing segment of hospitality that integrates fitness and wellness directly into the guest experience. Every room features either an in-room fitness zone or recovery space, while the property includes a 24-hour gym with cardio, strength and yoga equipment, plus ergonomic workspaces and wellness-centered dining.

ASI Diaz Doral Investment Group owns and developed the property, with Buffalo Lodging Associates handling management. The opening comes after what ASI Global Group president Luis Prado described as a challenging development process that has now reached completion.

"Wellness isn't just a feature; it's a philosophy woven into every element of the guest experience," Prado said. "We're proud to introduce a property that will stand as a landmark in the area and a valuable addition to Buffalo Lodging's growing portfolio."

Even Hotels launched in 2012 as IHG's answer to the growing wellness travel segment. The brand targets business and leisure travelers who want to maintain their fitness routines without compromising their travel schedules. The concept has gained traction as hotels discover that wellness amenities drive higher revenue per guest.

Recent industry data supports the strategy. According to RLA Global's 2025 Wellness Real Estate Report, hotels with strong wellness offerings are outperforming competitors in top-line revenue, driven largely by non-room ancillary spending. Guests at wellness-focused properties tend to spend more on food, beverage, spa services and extended stays.

The Miami-Doral location taps into South Florida's health-conscious culture and year-round outdoor activity opportunities. Miami has become a destination for wellness tourism, with visitors seeking properties that support active lifestyles rather than just offering basic gym access.

The wellness hospitality segment has accelerated post-pandemic as travelers prioritize health and fitness during trips. Hotels are responding by integrating fitness more deeply into their offerings, moving beyond traditional hotel gyms to create immersive wellness experiences that justify premium pricing.

For IHG, the Even Hotels expansion represents a strategic bet on the wellness travel market's continued growth. The brand differentiates itself in a crowded hospitality landscape by making wellness the central value proposition rather than an add-on amenity.