Fred Fitness Opens LA's First AI-Powered Gym in Santa Monica

Fred Fitness has opened the doors to what it claims is Los Angeles' first fully AI-powered gym, launching in Santa Monica after months of anticipation. The concept represents the US debut for European fitness operator Clever Fit, which operates over 500 studios across Europe and is betting that American consumers are ready for algorithm-driven workouts.

Located at 1344 4th Street near the Santa Monica Pier, Fred Fitness centers its entire operation around EGYM's AI technology, which creates personalized workout programs based on individual assessments and continuously adapts as members progress. The approach marks a significant departure from traditional gym models that focus on equipment access rather than customized programming.

"Most gyms offer equipment; we offer solutions," said Alfred Enzensberger, founder of Clever Fit and the driving force behind Fred Fitness. The concept emerged from Enzensberger's collaboration with EGYM CEO Philipp Roesch-Schlanderer, who recently secured $200 million in growth capital and achieved a valuation exceeding $1 billion.

Members pay $120 monthly for access to AI-driven strength training equipment that monitors form, adjusts resistance, and tracks progress in real time. The technology eliminates traditional guesswork around sets, reps, and weight selection by analyzing each member's performance data and physiological responses during workouts.

The gym combines EGYM's smart strength equipment with Matrix cardio machines, creating what Enzensberger calls a "work smarter, not harder" philosophy. Each member receives an initial assessment that establishes baseline metrics and goals, which the AI uses to generate and modify workout plans automatically.

Despite the technology focus, Fred Fitness maintains human trainers on-site to assist with assessments, answer questions, and provide additional support. The hybrid approach addresses potential concerns about fully automated fitness experiences while maintaining the personalization that drives the concept.

The timing aligns with growing consumer interest in personalized fitness solutions and premium gym experiences. Boutique fitness concepts have demonstrated willingness to pay higher monthly fees for specialized programming, though Fred Fitness positions itself as more accessible than traditional personal training.

Fred Fitness plans aggressive expansion through franchising, leveraging Clever Fit's European operational expertise and EGYM's technology platform. The model could appeal to franchise operators seeking differentiation in an increasingly crowded fitness market.

The concept faces several challenges in the US market. American gym-goers have historically favored equipment variety and social experiences over structured programming. The $120 monthly fee also positions Fred Fitness at the premium end of the market, competing with established players like Equinox and boutique fitness studios.

Success will depend on proving that AI-driven workouts deliver superior results compared to traditional gym experiences. Early member feedback suggests appreciation for the personalized approach and convenience of automated programming, though long-term retention remains to be seen.

For EGYM, Fred Fitness represents a significant test case for its technology in the consumer market. The German company has found success in corporate wellness and rehabilitation settings but faces different expectations from retail fitness consumers who prioritize experience alongside results.