Frozen One Doubles Protein Ice Cream Game With 40g Per Pint

Frozen One is taking protein ice cream beyond the typical 20-gram threshold that defines the category. The startup's flagship product packs 40 grams of protein per pint while keeping calories between 390 and 430, positioning itself as a serious meal replacement option rather than just a healthier dessert.

The brand launched with three flavors targeting different taste preferences. Chocolate appeals to traditional ice cream lovers, Butter Chip delivers the popular peanut butter profile that drives protein snack sales, and Apple Pie offers a fruit-forward option that differentiates from typical protein ice cream flavors.

Frozen One's nutritional profile sets it apart in the crowded better-for-you frozen dessert space. Each pint contains 58 to 60 grams of carbohydrates with only 5 to 12 grams of added sugar, plus 6 to 9 grams of fat. The protein-to-calorie ratio matches leading protein bars from brands like Barebells and Grenade, but in a frozen format that typically drives higher consumer satisfaction.

The company launched with a direct-to-consumer strategy through Delivered Cold, a specialized frozen food shipping platform. Pints retail for $9.99 each with a $99 minimum order, putting the product at premium pricing compared to grocery store protein ice creams but competitive with other high-protein functional foods.

The pricing reflects both the doubled protein content and the logistics challenges of shipping frozen products nationwide. Frozen One's approach targets serious fitness consumers willing to pay premium prices for superior macros rather than competing on convenience with grocery-available options.

Frozen functional foods represent a growing segment within the broader protein snack market as brands seek differentiation beyond bars and powders. The frozen format naturally delivers better taste and texture than shelf-stable alternatives, but requires specialized distribution and storage that limits market penetration.

Frozen One enters a market dominated by established players like Halo Top and newer entrants like Nick's, but with significantly higher protein content that appeals to bodybuilders and serious athletes. The brand's success will likely depend on whether consumers view 40 grams of protein as worth the premium price over more accessible options.

The company's partnership with Delivered Cold suggests confidence in the direct-to-consumer model, which allows for higher margins but requires strong digital marketing to drive discovery and repeat purchases. Success in this channel could position Frozen One for eventual retail expansion as the protein ice cream category continues growing.