In Today’s Issue
Another Thursday, another selection of products, news, and expert advice to help progress your health and fitness goals. This week:
Anti-social media apps
Khloe Kardashian launches a protein chip
Rethink how strength training actually works
Products to Try
1. Protein Chips - Khloud
Khloe Kardashian launches a protein chip. They consist of whole grain, gluten-free, non-GMO, no seed oils, no artificial flavors. Each serving delivers 7g of protein. Flavors include White Cheddar, Dill Pickle, Truffle & White Cheddar, and Cinnamon Roll. Standard bags run $23.99 for a 4-pack; snack-size 24-packs are $57.99. At Target, Walmart, Kroger, and Sprouts.
2. Wipes - Biom
Plant based wipes, safe for your skin. Biom Wipes makes a line of plant-based, plastic-free wipes — all-purpose, flushable, hand-sanitizing, disinfecting, and baby. Starting around $6.08 per 60-count pack. The fibers are 100% plant-based (most wipes use plastic), with no parabens, phthalates, bleach, or quats. Comes with a refillable countertop dispenser ($24–$25) designed to actually sit out. At Target and Whole Foods.
3. Insoles - Superfeet
The most studied, tested, and scientifically validated insoles on the planet. Superfeet makes a full line of activity-specific insoles — running, hiking, work, pain relief, casual — with the flagship Run Pacer ($44.99) as a good entry point. It uses proprietary SuperRev foam with a beaded matrix construction for soft landings and responsive rebound, plus a contoured arch and concave heel cup. Max thickness, fits all arch heights, designed for moderate to roomy running shoes. Backed by a 60-day guarantee and HSA/FSA eligible.
In The News
Anti-Social Media Apps
New “anti-social” platforms are emerging to counter the mental health toll of traditional feeds, raising capital on the promise of intentional use, real-world connection, and non-addictive design. These startups—from Silicon Valley veterans to student founders—are building tools that prioritize mindful engagement, offline interaction, and stronger relationships over time spent or daily active users, signaling a shift toward wellness-first social infrastructure.
Creatine + Electrolyte Powder
Create Wellness raised a $20M Series B to expand retail distribution and double down on positioning creatine as a daily wellness habit, not just a performance supplement. The company is pairing that push with product innovation—launching a creatine + electrolytes powder—to tap into hydration, recovery, and multifunctional supplementation as creatine goes mainstream and competition intensifies.
Expert Advice
Lift Heavy vs. Often
Rethinking how strength training actually works
Strength training guidelines are being reworked as new research challenges long-held beliefs around reps, load, and frequency—shifting the focus from rigid protocols to more flexible, individualized approaches.
In this piece, the conversation moves beyond “lift heavy vs. lift often” and into what actually drives results: proximity to failure, total volume, and consistency over time. It also highlights how lower loads, shorter sessions, and even minimal-equipment workouts can deliver meaningful gains—broadening access for everyday consumers, not just athletes.
For health and wellness operators, it’s a signal that programming, products, and messaging may need to evolve—meeting users where they are rather than where traditional strength culture says they should be.
That's it for this week. See you next Thursday.
- Cam