Revo Fitness Acquires 14 Crunch Locations as 100-Club Target Accelerates

Revo Fitness has acquired 14 Crunch Fitness Australia locations across Victoria, significantly accelerating the Perth-based operator's national expansion strategy. The acquisition moves Revo closer to its ambitious target of operating 100 gyms by 2027, up from its current 52 locations nationwide.

The deal represents a major strategic shift for Revo, which will rebrand the acquired Crunch properties while nearly doubling its Victorian presence. The company currently operates seven locations in Victoria alongside 30 clubs in Western Australia, 12 in South Australia, and three in New South Wales.

Revo acquired the properties from Crunch Fitness Australia, owned by husband-and-wife team Selena and Lusiano Afeaki. The couple previously operated gym chains V Club and Hard Candy before building their Crunch franchise network across Victoria's competitive fitness market.

The acquisition builds on Revo's strong operational momentum from 2024, when the company opened 16 new sites and completed five major refits. Last year saw Revo host more than 10 million workouts, representing a 65% increase from 2023 figures. This growth trajectory has positioned the company as one of Australia's fastest-expanding fitness operators.

"We are strategically positioned to make affordable, premium fitness accessible to all Australians," said Andrew Holder, Revo Fitness founder and managing director. The company's model combines budget-friendly pricing with premium amenities, including its boutique concept "The Studio" offering reformer Pilates, body scanners, and recovery tools at 22 locations.

The Victorian market represents a crucial growth opportunity for Revo as it builds national scale. One in five Australians are gym members, creating significant market potential despite economic headwinds affecting the broader retail sector. Revo's expansion strategy targets this demographic through affordable pricing combined with comprehensive fitness offerings.

Revo's growth comes as Australia's fitness industry experiences consolidation pressure. Competitors like Snap Fitness are reportedly exploring sale options while adding 19 locations across Australia and New Zealand this year. World Gym recently opened its 45th Australian site and targets 50 locations by year-end through enhanced amenities including childcare and 24-hour access.

The Crunch acquisition demonstrates Revo's ability to execute strategic growth through both organic expansion and acquisitions. Starting from a single gym in Shenton Park, Western Australia, 13 years ago, founder Andrew Holder has built Revo into a national player through disciplined expansion and operational excellence.

The 2027 timeline for reaching 100 locations suggests Revo plans continued aggressive growth over the next two years. The company's track record of opening 16 locations in 2024 indicates this target remains achievable, particularly with acquisition opportunities accelerating expansion beyond organic growth rates.

Success in rebranding and integrating the Crunch locations will likely influence Revo's future acquisition strategy as the company builds toward its 100-club milestone. The Victorian market integration represents a critical test of Revo's ability to scale operations while maintaining its premium-affordable positioning across diverse geographic markets.