WonderCrunch Expands Protein Cereal Line With Three Classic Flavors

New Zealand protein cereal maker WonderCrunch is betting big on variety after two years of single-flavor success. The company just launched three new flavors for its high-protein breakfast cereal, expanding beyond its original Chocolate offering with Cinnamon, Frosted, and Caramel variants.

WonderCrunch has carved out a niche in the crowded protein breakfast space with a compelling nutritional profile. Each serving delivers 20 grams of protein alongside just one gram of sugar and four net carbs for 190 calories. The formula uses a trio of natural sweeteners including allulose, stevia, and monk fruit to maintain taste without compromising macros.

The timing reflects growing consumer demand for variety in functional foods. Protein cereals have gained traction as busy professionals seek convenient breakfast options that deliver substantial protein without the sugar crash of traditional cereals. WonderCrunch's expansion signals confidence in this market segment.

The company is selling all three new flavors exclusively as a bundle for $69, shipping July 21st. This strategy allows consumers to sample the full range while creating immediate revenue from variety-seeking customers rather than cannibalizing single-flavor sales.