Xponential Fitness Adds Strava CFO to Board

Xponential Fitness has chosen Lily Yang, the current CFO of fitness tracking giant Strava, for its board of directors. Yang officially joined the board on June 16 and will chair the audit committee.

The appointment brings significant financial firepower to Xponential at a critical growth phase. Yang carries nearly 30 years of experience scaling companies through major transitions, most notably as Pinterest's chief accounting officer during its 2019 IPO. She also guided biotech firm Medivation through its acquisition by Pfizer and held senior finance roles at Gilead Sciences.

Her move to Xponential's board signals the boutique fitness franchisor's ambitions to accelerate growth across its eight-brand portfolio, which spans everything from Pilates and indoor cycling to boxing and yoga. The company operates through franchise partnerships that deliver specialized fitness experiences in studios worldwide.

"I was especially drawn to Xponential's franchisee first focus and mission to bring the talents, assets, and capabilities that franchise brands need to grow successfully," Yang said. "I am eager to contribute a different perspective to the Board as we oversee the Company's strategic initiatives and growth strategy."

Yang's tech and healthcare background offers a unique lens for Xponential as the fitness industry continues integrating technology into studio experiences and member engagement. Her current role at Strava, which has built a massive community around fitness tracking and social features, provides direct insight into how fitness brands can leverage digital platforms for growth.

The timing reflects broader consolidation trends in boutique fitness, where scale and operational efficiency increasingly determine success. Xponential has positioned itself as a platform that provides infrastructure, marketing, and operational support to help smaller fitness concepts compete against larger chains.

Yang's appointment also comes as Xponential navigates a complex landscape of franchise growth, international expansion, and evolving consumer preferences around wellness and community fitness. Her experience managing companies through public market pressures and strategic transitions should prove valuable as the company pursues its next growth phase.

The board addition underscores Xponential's focus on bringing proven financial and strategic expertise to guide its multi-brand franchise platform. With Yang's background in taking companies public and managing high-growth operations, Xponential appears to be positioning itself for significant expansion in the competitive boutique fitness market.